Social Copy That Sounds Like a Person, Not a Brand Account.
Social media copy written by committee sounds like social media copy written by committee. It hedges, qualifies and avoids anything that might cause anyone to feel anything. The accounts that build audiences do the opposite. They take a position. They say the thing that is true but uncomfortable. They write like someone is actually behind the account.
We write social media copy for brands that want to show up as something other than a logo with a posting schedule. This covers captions, hooks for short-form video, thread starters, and content calendar copy across LinkedIn, Instagram, TikTok and X. We write in the brand voice established in the voice guide or derived through our intake process.
For clients on a monthly retainer, we produce a content calendar with copy ready to post or adapt. For one-off projects, we produce a batch of copy in the agreed format. We do not manage posting schedules or community management, but we work with the people who do.
What this covers
- Monthly caption batch (20 posts, Starter)
- Monthly content calendar with copy (40 posts, Growth)
- Platform-specific formatting notes
- Hook variations for short-form video
- Content themes and angle planning
- On-brand hashtag recommendations
- Copy adapted per platform
Brands active on LinkedIn, Instagram or TikTok, founders who want to build a personal brand without writing every post, businesses expanding into Spanish social media.