Bodegas Extremenas
Caceres, Extremadura · 2023
Full website rewrite, brand voice guide and email campaign sequence for a Caceres wine producer expanding into export markets.
Bodegas Extremenas had excellent wine and a website that read like a product catalogue. The copy described the wine without making anyone want to drink it. We rewrote the full site, built a brand voice guide that captured the specific quality of Extremadura terroir without descending into generic wine-marketing cliche, and wrote a four-email welcome sequence for new trade buyers. Inquiry-to-visit conversion went up 34% in the quarter following launch.
Conecta Caceres
Caceres, Extremadura · 2024
Full copy for a Caceres technology startup launch, including website, investor pitch deck and three campaign landing pages.
Technical products are hard to write about. The founders of Conecta Caceres understood their platform deeply but had difficulty explaining it in terms that a non-technical investor or client could follow. We rewrote the pitch deck copy and website with two audiences in mind: the investor who needs to understand the opportunity, and the client who needs to understand the benefit. The funding round closed successfully within two months of the new materials launching.
Tierra Natural
Merida, Extremadura · 2024
Ongoing copywriting partnership for an Extremadura organic food brand, covering e-commerce product descriptions, email campaigns and social content.
Email had always been an afterthought for Tierra Natural. It was written in ten minutes on a Friday and it showed. We took over their full email programme and replatformed their e-commerce copy to reflect the actual quality of what they were selling. Email open rates went from 12% to 28% within three months. Product page conversion is up 19%. The copy for social came next and changed how they showed up on Instagram and Facebook.
We work with many more clients under NDA.
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