A Brand Voice Guide That Sounds Like You at Your Best.
Most brand voice guides are produced and then filed. They describe tone in abstract terms: friendly, professional, approachable. They do not tell anyone what to write, how to write it, or what the brand should never sound like. The result is copy that sounds different depending on who wrote it that week.
We build brand voice guides that function as working documents. They contain the vocabulary the brand uses and does not use, before and after examples that show the difference in practice, and sentence structures that reflect the actual rhythm of the voice. Someone can pick up the guide and write on-brand copy without needing to guess.
The guide covers tone of voice, key messages, the brand point of view, writing rules and practical examples across the main content formats. For Growth and Studio clients, the guide accompanies the website copy project so both documents were produced using the same voice.
What this covers
- Tone of voice definition (not generic adjectives)
- Vocabulary list: words to use and avoid
- Before and after copy examples
- Sentence rhythm and structure guidelines
- Writing rules specific to your business type
- Key messages by audience segment
- Application examples across email, web and social
Growing teams who need consistency, businesses that have outgrown founders writing everything, brands entering Spanish-speaking markets who need a defined voice in that language.