We start with a 30-minute call. Not a sales call. We want to understand the project scope, who the audience is, what you want them to do, and what you have tried before. The more specific you are, the better the copy.
Before writing anything, we research your target customer, your competitive landscape and the language your audience already uses to describe the problem you solve. This research shapes every sentence.
We build the core messaging before writing copy. This covers positioning, key benefits, proof points and the hierarchy of what gets said first. The framework prevents draft 1 from being a negotiation from scratch.
The first draft arrives in the agreed timeline with annotations explaining the decisions we made. This is not a placeholder. It is a complete piece of work, written to the brief, ready for your review.
One revision round is included in all packages. Revisions are changes that bring the work into alignment with the agreed brief. Changes in direction or scope after the brief is approved are scoped separately.
Final files delivered in the agreed format. For all projects of 1,000 words or more, a short terminology note accompanies the delivery documenting any tone, vocabulary or phrasing decisions made during the project.