Email Copy That Gets Read, Not Filed.
Email open rates are declining across most industries. The emails that still get read have one thing in common: they sound like they were written by a person who has something worth saying, not by a marketing department trying to hit its send quota for the month.
We write email campaigns from the subject line down. This includes welcome sequences for new subscribers or customers, nurture campaigns that build a relationship before asking for a sale, promotional emails that do not read like a discount code delivery vehicle, and re-engagement emails for lists that have gone quiet.
The copy is written for your specific list segment and their relationship to your brand. A welcome sequence for a new subscriber needs different assumptions from a re-engagement email for someone who bought two years ago. We write to that distinction rather than sending everyone the same message with their first name swapped in.
What this covers
- Email sequence copy (up to 5 emails, Starter)
- Full campaign copy (up to 10 emails, Growth)
- Subject lines with A/B test variants
- Preview text for each email
- Segmentation notes for each version
- Formatting guide for your email platform
- Plain text versions included
New customer welcome sequences, product launch campaigns, re-engagement programmes, seasonal promotional campaigns.