Advertising Copy That Earns the Click.
Ad copy has the hardest job in copywriting. It has to interrupt someone who did not ask to be interrupted, in a medium they have learned to ignore, with enough interest to make them stop. The ads that work do not shout harder. They say something specific enough to be relevant to the right person and interesting enough to make them want to know more.
We write copy for Google search and display ads, Meta (Facebook and Instagram) ads, and LinkedIn ads. Each platform has different constraints and different audience contexts. What works in a search ad, where the intent is explicit, is different from what works on Meta, where you are reaching someone who was not looking for you.
For each campaign, we write multiple variations to allow for testing. The variations change specific elements: headline, hook, offer framing, social proof angle. We write notes explaining the testing logic so your media buyer or ad manager knows what each variant is intended to test.
What this covers
- Google search: 10 headlines + 4 descriptions per ad group
- Meta: 5 primary text variations + headline variants
- LinkedIn: 5 ad copy variations
- Character-count-compliant copy for each platform
- Testing notes explaining variation logic
- Offer and hook recommendations
- CTA text variations
Google and Meta campaigns, LinkedIn B2B advertising, product launch ads, retargeting copy, brands expanding into Spanish-language paid media.